Are you looking for a quality solid wood floor that will give your home a distinctive look? Then we have great news for you! H & W Holzfachhandel GmbH in Braunau am Inn, a traditional company with over 35 years of experience, is now an official partner of FEEL WOOD, bringing the unmistakable quality and natural charm of our solid wood planks to the region.
From tradition to innovation – the history of H & W Holzfachhandel
Since its foundation in 1985 by Horst Wölflingseder and Walter Huber, H&W has developed into a leading timber trading company in Braunau. Starting as a small family business, it is now a recognised centre of excellence for wood and living. In 2000, Martin Wölflingseder took over the family business, bringing a breath of fresh air and cutting-edge knowledge from the renowned Holztechnikum Kuchl. This combination of tradition and innovation is reflected today in the variety and quality that H&W offers its customers. With the new partnership with FEEL WOOD, the range is now extended to include exclusive, sustainable solid wood planks.
The new showroom: FEEL WOOD up close!
H & W Holzfachhandel presents the best that wood has to offer in an impressive 500 m² showroom. Visit the showroom and discover FEEL WOOD solid wood flooring in all its diversity: whether oak, larch or ash, each type of wood offers unique surfaces and colour variations that will give your home warmth and character. The generously designed sample areas allow you to experience the quality that distinguishes FEEL WOOD.
Why H&W? Experts for FEEL WOOD in Braunau

With FEEL WOOD solid wood flooring, we can offer our customers an unbeatable combination of quality, sustainability and design.
Martin Wölfinger
This partnership enables H&W to provide customers with even more targeted support in creating their dream floor. Whether it’s advice on the right type of wood or help with installation, the experienced team, including master carpenter Hubert Berger, will provide you with professional and competent support.
Interview with Martin Wölflingseder, Managing Director of H & W Holzfachhandel GmbH
Mr Wölflingseder, what does the partnership with FEEL WOOD mean for you and your company?
The collaboration with FEEL WOOD is a real milestone for us. It allows us to offer our customers a brand that stands for high quality, sustainably produced solid wood flooring – something that fits perfectly with our mission statement. The quality and aesthetics of FEEL WOOD products speak for themselves and complement our range perfectly.
What did your customers appreciate about FEEL WOOD solid wood flooring?
Our customers love the natural look and robustness of the materials. FEEL WOOD stands for a healthy living environment and durability – both of which are becoming increasingly important. The glue-free planks, which are ideal for use with underfloor heating, are particularly popular’.
What role does environmental sustainability play in your product selection?
Sustainability is essential to us. FEEL WOOD favours environmentally friendly materials and responsible production – this is in line with our values and what our customers increasingly expect.
Your dream floor is waiting for you at H & W Holzfachhandel
Would you like to give your home a natural and stylish base? Then visit H & W Holzfachhandel in Braunau am Inn. Our products stand for quality, durability and sustainable living – an investment that pays off in every way. Our team looks forward to helping you choose the floor of your dreams.
Visit our other blog posts for more tips and inspiration on solid wood flooring.